With tourism in Southeast Asia rebounding, cultural and tourism exchanges between China and Vietnam are becoming more frequent. Recently, Vietjet Air invited media outlets from Beijing and Guangzhou to join a familiarization trip from Hanoi to Ha Long Bay, highlighting its network expansion and passenger services in aviation between the two countries.
Vietjet Air, the first private airline in Vietnam, operates domestic and international routes across the Asia-Pacific region and is known for its low-cost model. In recent years, the airline has expanded its presence in the Chinese market. In April this year, two C909 aircraft wet-leased from Chengdu Airlines were launched on the Hanoi–Con Dao–Ho Chi Minh route, marking the start of Chinese commercial aircraft operation in Vietnam and reflecting new trends in China–Southeast Asia aviation cooperation.
Vietjet Air has launched direct flights from major Chinese cities including Guangzhou, Beijing, and Shanghai, to Hanoi and Ho Chi Minh City. The flight time from Guangzhou to Hanoi is approximately two hours, making Vietnam a popular choice for short-haul air travel among tourists from southern China. To cater to mid- and high-end independent travelers, the airline offers its SkyBoss service on major routes, which includes dedicated Priority check-in and access to a luxury lounge to enhance the overall travel experience.
Northern Vietnam boasts abundant tourism resources, with Hanoi and Ha Long Bay among the top destinations favored by Chinese tourists. Hanoi, a city rich in history and culture, Blends French and local elements. Landmarks such as Ba Dinh Square and the Temple of Literature, along with the hustle and bustle of the Hanoi Old Quarter and the Hoan Kiem Lake night market, create a distinctive urban charm. Visitors can try their hand at pottery in Bat Trang ceramic village and enjoy local dishes like Vietnamese baguettes and pho at the night market. Ha Long Bay, recognized as a UNESCO World Heritage Site, features a stunning seascape with over a thousand limestone islands. Attractions such as Thien Cung Cave and Fighting Cock Islet leave a lasting impression.
A representative from Vietjet Air stated that the airline will continue to offer diverse travel options for Chinese passengers through its direct flight network and cost-effective services. As cross-border tourism gains popularity, the short-haul travel to Vietnam is expected to keep growing. Meanwhile, competition among airlines is shifting toward more refined strategies. Striking a balance between low-cost operations and layered customer needs, and optimizing route networks to improve passenger loyalty, has become a key focus in the industry.
中越文旅交流升温，越捷航空助力越南“轻旅行”
随着东南亚旅游热潮回暖，中越文化和旅游交流日益频繁。近日，越捷航空邀请北京、广州多家媒体开启“河内 -下龙湾”考察之旅，展示其在中越航线及旅客服务方面的布局。
越捷航空是越南首家民营航空公司，主营国内与亚太国际航线，以低成本运营模式著称，近年来持续加码中国市场。今年4月，由成都航空“湿租”给越捷航空的两架C909飞机，开通“河内 -昆岛 -胡志明”往返航线，开启中国商用飞机在越南的商业运营，彰显中国制造与东南亚航空合作新趋势。
航线网络上，越捷航空已开通从广州、北京、上海等地直飞河内、胡志明市的航班。其中，广州至河内约2小时的飞行时间，让越南成为华南旅客“轻旅行”热门之选。为满足中高端自由行旅客需求，该公司在主力航线推出SkyBoss服务，涵盖优先值机、贵宾休息室等内容，提升出行品质。
越南北部旅游资源丰富，河内与下龙湾备受中国游客青睐。河内作为历史文化名城，融合法式与本土风情，巴亭广场、文庙等人文地标以及三十六行街、还剑湖夜市的市井烟火，展现出独特魅力。游客可在钵场陶瓷村体验陶瓷制作，在夜市品尝越式法棍、米粉等美食。下龙湾凭借世界自然遗产景观，千余座石灰岩岛屿构成海上奇观，天宫洞、斗鸡石等景点令人称奇。
越捷航空相关负责人表示，将依托直飞航班和高性价比服务，为中国旅客提供多元出行方案。随着跨境出游流行，越南“轻旅行”有望持续增长，同时航空公司竞争也向精细化发展，如何平衡低成本运营与分层需求、优化航线网络增强用户黏性，成为行业关注焦点。
文 | 记者 詹淑真
翻译 | 曾敏
英文审校 | 赵凡